Merita

General merchandiseSpain

Automate review requests on El Corte Inglés.

El Corte Inglés is Spain's largest department store group and runs its marketplace on Mirakl, opening an assortment that spans fashion, electronics, home and food to partner sellers. Selling on a department store marketplace means your listing sits beside first-party stock from a retailer Spanish buyers have trusted for generations — which sets the bar you are measured against.

Marketplace
El Corte Inglés
Operator
El Corte Inglés S.A.
Market
Spain
Review window
Set by the operator

You are being compared to the house brand

On a pure marketplace, a buyer compares third-party sellers with each other. On a department store marketplace, they compare you with El Corte Inglés itself.

That is a harder comparison and a more revealing one. The buyer already trusts the retailer; what they are working out is whether buying from a partner seller inside it carries the same guarantees. Every hesitation they have is about you, not about the platform.

Reviews are the only thing on the page that answers that hesitation in your voice rather than the retailer's. A partner listing with a solid body of reviews reads as an extension of the store. One with none reads as a stranger who has rented a shelf.

Breadth means no single timing rule works

El Corte Inglés spans categories that behave nothing alike. A seller shipping small electronics and a seller shipping homeware are solving different problems, and a seller shipping both is solving two at once.

Anyone telling you there is one correct number of days to wait before asking is not paying attention. The delay has to follow the product: quick for consumables, patient for anything that needs installing or wearing in. On a marketplace this broad, that is a per-catalogue decision, made once at setup.

Spanish buyers, Spanish message

The message goes out in Spanish, written to read like a person wrote it. This matters more on a heritage retailer than on a discount marketplace: the buyer's expectations were set by a brand with a century of service behind it, and a clumsy translated template undercuts you against exactly the standard you are being judged by.

What Merita does

We read the delivery event on each El Corte Inglés order, apply a delay suited to what was actually sold, and send one message in Spanish through the marketplace's own buyer messaging asking for an honest review. Nothing offered in return, one message per order, and any order carrying a complaint, refund or open return excluded automatically.

What Merita does on El Corte Inglés

We watch your El Corte Inglés orders for the moment each one is actually delivered, then send one polite message through the marketplace’s own buyer messaging asking the buyer for an honest review. Nothing is offered in return and nothing is incentivised, so the ask stays inside the marketplace’s rules. Orders with a complaint or an open return are skipped automatically. On our live client this took the rate of review collection from roughly 1 in 100 delivered orders to about 5.2 in 100 — a 5.2× lift.

El Corte Inglés — common questions

Why do reviews matter more on a department store marketplace?
Because the buyer is comparing you against the retailer's own first-party stock, not just against other sellers. They already trust El Corte Inglés; what they are deciding is whether a partner seller inside it offers the same reliability. Reviews are the only thing on the page that answers that in your voice rather than the store's.
Is there one correct delay before asking for a review?
No, and any system that applies one is getting it wrong somewhere. A department store marketplace spans consumables, fashion, electronics and furniture, and those need very different waits — days for one, weeks for another. The delay should follow the product, which is a decision made per catalogue when the automation is set up.
What language are review requests sent in on El Corte Inglés?
Spanish, written to read naturally rather than machine-translated. On a heritage retailer this matters more than usual, because the buyer's expectations were set by the store's own standard of service and an obviously translated template undercuts you against exactly that comparison.

Also searched as: elcorteingles.es, El Corte Ingles, El Corte Inglés Marketplace, ECI Marketplace.

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