Merita

Home & DIYNetherlands

Automate review requests on Praxis.

Praxis is one of the Netherlands' largest home-improvement retailers and runs its marketplace on Mirakl, alongside Brico in Belgium under the same group. It is a store-first business, which makes its marketplace assortment the part the physical aisle cannot hold — and that changes what a review is for.

Marketplace
Praxis
Operator
Maxeda DIY Group
Market
Netherlands
Review window
Set by the operator

The marketplace is the aisle the store does not have

Praxis is a shop before it is a website. Dutch DIY runs on Saturday mornings and physical stores, and the buyer who orders online has usually already formed the habit of picking a thing up and turning it over before buying it.

The marketplace assortment is, almost by definition, the part that is not on the shelf — the longer tail, the sizes and specifications a physical store cannot justify stocking. Which means the one check that Dutch buyer would normally make is exactly the check they cannot make.

Reviews are what replaces the shelf. Not as a nice-to-have: as the only remaining way to inspect the thing before it arrives.

Klussen is a project, and projects finish late

The buyer is fitting something. The verdict arrives when the job is done — the shelf is up, the paint is dry, the tap does not drip. That is rarely the day the parcel lands, and it is often a week or more after.

Asking on delivery gets you a review of the packaging. Asking after the weekend the job actually happened gets you the review that mentions whether the fixings were the right length, which is the detail that sells the next one.

A Dutch buyer will tell you plainly

Dutch reviews are direct. If the instructions were poor you will be told the instructions were poor, in one sentence, without softening. Sellers used to more effusive markets sometimes read that as negative when it is simply plain.

It is worth having. Direct reviews are credible reviews, and a listing carrying twenty plain-spoken Dutch verdicts converts better than one carrying five enthusiastic ones.

What Merita does

We read the delivery event on your Praxis orders, wait long enough for the job to have been done, and send one polite message in Dutch through the marketplace's own buyer messaging asking for an honest review. Nothing is offered in return. Orders with a complaint, a refund or an open return are excluded automatically.

What Merita does on Praxis

We watch your Praxis orders for the moment each one is actually delivered, then send one polite message through the marketplace’s own buyer messaging asking the buyer for an honest review. Nothing is offered in return and nothing is incentivised, so the ask stays inside the marketplace’s rules. Orders with a complaint or an open return are skipped automatically. On our live client this took the rate of review collection from roughly 1 in 100 delivered orders to about 5.2 in 100 — a 5.2× lift.

Praxis — common questions

Can sellers on Praxis ask buyers for reviews?
Yes, provided nothing is offered in return. A single polite request for an honest review, sent after delivery through the marketplace's own buyer messaging, is ordinary seller communication. Offering a discount, a voucher or free product in exchange is what breaches the rules, and Merita never does it.
When should a Praxis buyer be asked?
After the job, not after the delivery. Home-improvement purchases are judged once they are fitted — the shelf is up, the paint is dry — which is often a week or more past the parcel arriving. Asking on delivery produces a review of the packaging instead of the product.
Why do reviews matter more on a store-first retailer's marketplace?
Because the marketplace assortment is the part the physical store does not shelve. A Dutch DIY buyer's normal check is to pick the thing up and look at it, and that check is unavailable here. Reviews are what stands in for the shelf.

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