In short
Ask buyers once via the marketplace messaging function for an honest product review and mention the purchased product. For satisfied buyers, the shopping experience is often complete upon delivery, and a brief reminder makes the product review visible again.
Send the message five to seven days after delivery is confirmed by tracking. At this point, the buyer has received the goods and has normally had the opportunity to try them out.
Check the status immediately before sending, excluding delayed deliveries and orders with open complaints or returns. For these orders, resolving the issue takes priority, and an earlier check would not capture issues that have arisen since then.
The Direct Path to More Product Reviews
Your orders are running, but the product pages remain almost without feedback. If you want to get more product reviews on Shop Apotheke, kindly ask buyers once through the marketplace messaging function. A sensible time is five to seven days after confirmed delivery, provided the buyer has had a chance to try the product.
This transforms the desire for more product reviews into a concrete process. You need a suitable reason, a short message text, and a check to see if the order is suitable for an inquiry.
For you as a marketplace seller in Germany, the distinction between sold and actually received is crucial. A shipping confirmation does not mean the buyer has received or used the item.
The message should therefore relate to the delivery and clearly name the purchased product. This way, the recipient immediately understands what your request refers to.
A single inquiry is enough for this contact. Whether and what the buyer writes afterward is their decision.
This article explains why product pages have few responses despite orders, how to reach buyers on Shop Apotheke, and when an inquiry is appropriate. It also provides a message text and a process that you can initially implement manually and later automate.
Why Offers Have Few Product Reviews Despite Orders
For satisfied buyers, the shopping experience is often complete upon delivery. The product arrives, is used, and disappears from the mental to-do list.
A product review is rarely one of the next steps. A short reminder can make this step visible again without pressuring the buyer into a specific statement.
Few product reviews do not automatically mean there is something wrong with your offer. First, check whether buyers are receiving a suitable hint at all.
Clearly Distinguish Seller Ratings and Product Reviews
Seller ratings refer to the handling by the seller. This includes communication, shipping, and service.
Product reviews, however, describe the specific item and appear on the product page. Those who currently see few responses there need exactly this type of experience from other buyers.
Even individual product reviews can answer questions that images and product descriptions leave open. These can include handling, packaging size, or practical features.
Why Asking After Purchase is Crucial
After receiving the item, buyers have priorities other than your product page. A friendly message creates an opportunity to think about the item and their own experience with it.
Treat the inquiry as a short contact regarding a completed order. The request should remain voluntary and explicitly allow for a critical product review.
How to Reach Buyers on Shop Apotheke
Shop Apotheke uses the marketplace technology from Mirakl. As a seller, you can contact buyers through the marketplace messaging function related to a specific order.
Use this order reference for the product review request. A general message without a recognizable reason requires the recipient to establish the connection themselves.
Using the Order Reference for the Message
Name the purchased item directly in the first sentence. For orders with multiple items, it must be clear which product your request refers to.
A brief greeting and the product name suffice as an introduction. Long explanations about your company do not help the buyer write a product review.
Plan exactly one request per suitable order. Note the shipment so that the same order is not accidentally contacted again later.
Describing the Review Area Clearly
Briefly explain that the product review can be submitted on the product page in the product review section. Use the same terminology the buyer finds there whenever possible.
Buyers usually have to copy the link to the review area from the message and paste it into the browser. Describe this process in a short sentence if necessary.
Check before sending that the provided address leads to the correct item. With similar product names or multiple variants, this prevents unnecessary confusion.
Choosing the Right Time After Delivery
Five to seven days after delivery is confirmed by tracking is a practical starting point. The buyer has then received the goods and normally had the opportunity to familiarize themselves with them.
The decisive factor remains whether a personal product experience was possible. The request should not arrive immediately after shipping while the buyer is still waiting for the package.
Checking Delivery Before the Inquiry
Start your planning with the delivery date from the tracking information. The order date or the creation of the shipping label are not suitable for this.
Check the current shipping and order status before every message. A response received in the meantime may make a previously planned inquiry inappropriate.
Excluding Complaints, Returns, and Delays
Exclude delayed deliveries and orders with open complaints or returns from the inquiry shipment. Resolving the issue takes priority here.
Apply this selection regardless of presumed satisfaction. Buyers with critical product experiences should also be able to give their honest assessment.
Appropriately Classifying More Orders During Cold Season
The winter months with cold and flu season can bring a higher order volume for many pharmacy products. This may create more suitable opportunities for a single review request.
The process remains the same year-round: check delivery, allow usage time, and consider open issues. A higher order volume is primarily a reason to organize these steps reliably.
Writing a Good Message for Product Reviews
A good request is short, friendly, and clear. It names the product, asks for an honest product review, and explains the path to the appropriate area.
Do not use coupons, discounts, or other incentives. Also, omit any requirements regarding the star rating or desired content.
The Building Blocks of the Message
For a complete request, these components are sufficient:
- A friendly greeting referencing the received item.
- The exact product name.
- A short question asking if the buyer has been able to use the product.
- The request for an honest product review on the product page.
- A reference to the review area or a copyable link.
- A polite closing.
Example of a Neutral Message Text
Hello, you recently received [Product Name]. Have you been able to try the product yet? >Then we would appreciate your honest product review on the product page. You can find the appropriate area under Product Reviews. >Thank you for your time.
Replace the placeholder [Product Name] with the actual item name for each order. The text leaves the assessment open and contains neither a desired star rating nor a reward.
Avoiding Typical Mistakes in Review Requests
Do not send the request immediately after shipping, nor during an open complaint, return, or delayed delivery. Multiple reminders and long promotional texts unnecessarily extend the contact.
Read the finished message from the buyer's perspective: Is it immediately clear which product is meant and where the product review belongs?
Why the Manual Process Becomes Time-Consuming
A single message is quick to write. The actual effort lies in the checks beforehand: Has the package arrived, has enough time passed, and are there any complaints?
With every additional order, these tasks repeat. Add to this entering the product name, assigning it to the correct order, and documenting the shipment.
If several people manage orders, a shared status is also needed. Otherwise, an inquiry can be sent twice, or a suitable order can be overlooked.
A Repeatable Process for Every Order
Set up a simple workflow list with these steps:
- Take the confirmed delivery from the tracking information.
- Determine the planned inquiry time after five to seven days.
- Check the current order status before sending.
- Exclude delayed deliveries, open complaints, and returns.
- Check the product names and the review area in the message.
- Send exactly one request and mark the shipment.
Check the exceptions immediately before sending. A check several days in advance will not capture issues that have arisen since then.
With the Review Calculator, you can estimate the possible ratio of product reviews with and without an inquiry. Use the result as planning help and then observe how your own process develops.
Automation becomes interesting when these recurring checks regularly consume time. It helps apply the planned process consistently across many orders.
Implementing Automated Review Requests for Shop Apotheke
Merita for Shop Apotheke is a software service from SupaEfficient for third-party providers on Mirakl marketplaces. It automates the recurring check and messaging process for product review requests.
After every suitable delivered order, exactly one request for a product review is sent via the Mirakl messaging function. The shipment occurs five to seven days after delivery is confirmed by tracking.
Delayed deliveries and orders with open complaints or returns are skipped. Buyers receive no incentives for their product review.
What the Service Handles Daily
The software manages the timing and the recurring inquiry sending based on this selection. You do not have to manually mark and process every suitable order for the message.
The product reviews remain with the seller. For one seller, product reviews were collected 3.2x faster.
Testing Your Own Process During the Trial Phase
The free trial lasts two weeks, requires no credit card, and includes setup. After that, a fixed monthly fee applies; the service is cancellable monthly.
Observe how many product reviews are added to your offers and which manual tasks in daily operations are eliminated.
Frequently Asked Questions About Product Reviews on Shop Apotheke
When implementing this, questions primarily arise regarding the contact method, timing, and message text. These three points can be clearly regulated with a fixed process.
How Do Sellers Get More Product Reviews on Shop Apotheke?
Ask buyers once via the marketplace messaging function for an honest product review. Name the purchased product and send the request only after confirmed delivery and sufficient opportunity to try it out.
When Should You Ask Buyers for a Product Review on Shop Apotheke?
Plan the message five to seven days after delivery is confirmed by tracking. Exclude delayed deliveries and orders with open complaints or returns.
What Should a Message for a Product Review on Shop Apotheke Contain?
Name the product and briefly ask for an honest product review. Describe the review area on the product page and add a copyable link if necessary, without mentioning incentives or a desired star rating.
How to Implement the Process Starting with the Next Order
Begin with offers that have already received orders but have few product reviews on their pages. This way, you work with an existing order flow and can apply the individual steps immediately.
Before the first inquiry, determine who checks the status and documents the shipment. Even with few orders, clear responsibility prevents duplicate messages.
Practical Order for Starting
- Check which continuously ordered offers have few product reviews.
- Enter a neutral message with a placeholder for the product name.
- Add a clear reference to the review area.
- Wait for confirmed delivery and the suitable usage period.
- Filter out delayed deliveries, open complaints, and returns.
- Send and document exactly one request per suitable order.
When sending the first messages, check the product assignment particularly carefully. The buyer should understand without asking which item you mean and where their experience helps other buyers.
Continue updating the list regularly and update open order cases before every shipment. The product review request becomes a fixed, manageable task after delivery.
For an automated process, use the Merita free trial.